Hello!

 
 

2013-2014

Makitone Gaming

Casino Game Designer

I created several sofisticated slot games. Most notably  "Gang Job", an art deco styled cascading reels slot game with 6 different characters, a proper 1930s mafia world experience.
You can play it here.

2003-2013

Tartu Art Colledge

Lecturer of Web Design

"Web design in practice" and later "Web design theory". Both gave me a possibility to educate myself at first place, as discussing it with young creative people is really quite an inspiration.

1999-2001

Vanzetti Advertizing Agency

Web/E-media Designer

The dawn of graphic e-mails, banner-marketing,  micro-sites.

And the clientele ranging from
Ally McBeal  to  SEB Bank.
In a very young and ambitious  group of very creativly thinking people.

2014-2018

OneTouch Technology Ltd

Casino Game Designer

I created over 10 different casino games: Baccarat, Blackjack, Jackpot Lotto, Roulette, Sic Bo, Texas Hold'em, Wheel Of Fortune, Russian Poker, different Video Pokers, "Legend of Satoshi" slots.
Our focus was on mobile, but the games are available on desktop.
Play "Sic Bo" here.

2008-2013

ORYX Gaming

Casino Game Designer

I created several Video Slots back then. Some are still alive and you can play a quite mystic egyptian "Sceptre Of Cleo" slots here.

2001-2008

Playtech Group

Casino Game Designer

I was initially there to cater Sunny Group of Companies: websites, ads, promo, e-marketing. But i evolved into a Slot Game designer. You can play "Cherry Love" here!

1996-1999

Halo Interactive DDB

Web Designer

As a part of the international DDB chain  i had the possibility to experience working in a global and very ambitious young company.

 
 
 

Design Process

is a journey from the dark towards the light.

The success of a game depends on many factors.

UX/UI and audiovisual design comprise only one factor, tightly interrelated to the others. Game design is a complex process, and there is no "perfect set of rules" here. Every company and person has its own process scheme and it can vary depending on each project’s specifics. I like to think of the design process as a journey from a problem to solution. It involves the designer, the client, and also most importantly: the target user of the game.

Research

First i do some research together with the client to understand better, what type of game it is we are going to create. Sometimes it is clear from the start, but still it never hurts to ask some simple questions.

After the research phase we should have better clue about the game, its basic form and qualities:

         1 ) the type of the game;
         2) the main features of the game;
         3) the audiovisual style of the game;
         4) the user of the game.

The last point is the most important one: we should know what the intended target user expects from the game, how the game affects the player.

The problem is, that different users have different needs. After a proper research the designer knows those needs, and - although it is a very difficult task - ideally those should be catered using only one perfect design.

Brainstorming

After gathering initial information there should be a phase to process it, sleep on it, and then: shoot ideas! Most of the games are not 100% original and are based on some old game. The goal here is simple: we have to find ways to improve and innovate. Whether it is as big as a novel game feature or as small as simplifying some minor task.
 

Information Architecture

This phase includes task analysis and enlisting all the screens, components, menus, buttons, texts, etc., as each element plays an important part in serving the features of the game.

We should organize all the elements in some structured form: establish the importance hierarchy of features and components. There are multiple ways and several useful tools to achieve that.

The goal here is to have a bird's-eye view of the whole in relation to its parts, that enables to move on to prototyping.

Prototyping and Sketching

In this phase the goal is to explore preliminary design ideas and problems quickly an inexpensively and communicate them to the client.

There are several ways to do it.

The aim is to get a clear glimpse of the look and feel of the game.

Multimedia Design

In this phase the game gets its final face. Every detail is worked through and finalized. That includes all types of media.

That phase could take a lot of time depending on the complexity of the game. It means iterating, as every game media element is polished to the last detail. The goal is to finish everything and get it approved by the client, so it can be handed over to the developers.

Delivery

The last thing to do is to prepare all files for the development team, so that they can start coding the game. Each image, sound and animation of the project is to be saved out and optimized in collaboration with the development team.

 

That phase also includes some verification and design supervision, so that the implementation would be consistent with mock-ups and the intended quality of the product.